Vibrant and sexy, this Ed Hardy fragrance combines heady florals with a rock-and-roll vibe. Fragrance Notes : Mango, strawberry, grapefruit, rose, muguet, black freesia, warm amber, sensual musks This Ed Hardy Women's Fragrance Set includes a 1.7 oz Eau de Parfum Spray, 3.0 oz Body Lotion, and 3.0 oz Shower Gel 3. Company Overview The Ed Hardy brand is made up of a num- SITUATION ANALYSIS ber of different products including: shoes, jeans, eyewear, watches, barware, belts, lingerie, men’s Fragrance Industry lounge wear, bags, guitar straps and picks, fragranc- es, knits and sweaters, structured water, school sup- The fragrance industry has been very plies and backpacks, energy drinks and air freshen roDsY. The overall style is very different. The unique personality and cool image of MC Hotdog made Ed Hardy, a luxury street brand, notice him. Therefore, the opening event of the American fashion brand Ed Hardy Shanghai Harbor Store hopes to bring a very unique brand image to many influxes through the image of MC Hotdog's personal self. This is simply an offshoot of the Ed Hardy thesis and the idea behind the “luxury T-shirt”: that a brand can be reduced to a T-shirt that celebrates, well, the brand itself. This is Audigier sold Ed Hardy to Iconix Brand Group in 2011 for $62 million. The Audigier auction will take place online May 12 to 13. A complete catalogue of the collection will be viewable at www.abell In 2004, Ed Hardy —— A light luxury trend brand name after Don Ed Hardy ,was officially established. Ed Hardy uses the tattoo art symbol of "Defining Myself and Engraving Belif" as the brand DNA, it creatively integrates the diversified tattoo art styles and cultures into the clothing design. LOS ANGELES (AP) — Fashion designer Christian Audigier, who was born in France but gained fame and fortune in the United States with his tattoo-inspired, street-wise designs for the Ed Hardy and Von Dutch brands, died Friday. He was 57. Audigier died at 3:45 a.m. at Cedars-Sinai Medical Center, hospital spokeswoman Laura Coverson said. In 2011, Iconix acquired the worldwide master license for the Ed Hardy brand for $55 million, plus a $7 million earn-out, following its 2009 purchase of half of the company that owned the Ed Hardy

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